Long before Facebook and Twitter were born, and computers and mobile phones invaded our lives, people had trusted the postal system to connect with their loved ones. Sending letters, especially greeting cards on special occasions were the fad at that time . And when you say greeting cards , the first thing that comes to mind will always be Hallmark Greeting Cards.
In the Philippines, National Bookstore had grown to be the most widely visited store not only for books, school supplies, but also for greeting cards as well. It also had been a favorite rendezvous if I am ask for suggestions when meeting a friend. Since I love to read, I do not get bored and even forget that I am waiting while I scroll the pages of an interesting book or scan some Hallmark greeting cards that would catch my fancy. A very simple whim, which I have never outgrown.
Part of the reason why I love giving out greeting cards is because of the thought that comes with it.Though it is a given that each time you give a gift , it is the thought that always count, the mere simplicity of the act plus the poetry written on the card touches anyone’s heart especially if you are not really good with words or had ran out of it.
There had been a time when Hallmark Greeting cards had very heartwarming commercials . It even had a jingle composed by the gifted Jose Marie Chan , whose lyrics I have learned from a classmate who became a very good friend until now. I have to admit I missed those commercials . Of giving and receiving greeting cards as well. Of simple acts of kindness. Of little things, like sharing and doing an extra mile out of real concern, without any ulterior motives on the side.
It is so overwhelming to get swamped with technology and information, as you get drunk with fame and recognition. I just hoped that when a person gets a slice of the good life, he can still find the time to look back and remember that, more often than not, in this world, it is the little things that count a lot.
(Hallmark Greeting Cards Jingle was sung by Richard Tan. Video credits to youtube. com )